What is the best social network for business?
That’s a great question that every business will ask at some point. Should you spend all your time focusing on picking up followers on Instagram? Or is it better to create a visual brand through Pinterest?
Or what about this Linkedin that everyone is going on about?
Today I’m going to be giving you all the answers to these questions and more.
Read on to find out the best social networks for your business and how to use them!
Without further ado, here are my top 5 picks.
Pick 5: Instagram
Instagram is tipped to take over Facebook as the largest social network, and so it’s really important that business owners get in there ahead of the competition!
Instagram has around 800 million monthly active users, which is a huge pool of potential leads right there.
Plus, engagement levels on Instagram are WAY higher than other social networks which means that people are more likely to engage with your business.
You can set up a business account on Instagram for free, with no hassle. You’ll be able to promote posts to target audiences, or try just to grow through free methods.
Plus there’s the option to add your website to your bio, which is huge for Internet marketers and businesses looking to refer consumers to a site.
As a business account, you also get valuable insights into the analytics of who is following you and who your posts are reaching. You can see how many accounts you reach on a daily basis and what demographics make up your audiences.
So, if you’re not currently using Instagram then you need to get over there and set up an account to stay ahead of the curve!
Pick 4: Facebook (and Twitter)
I know these are two different social networks but I thought I’d squeeze them into one slot.
While it is true that Instagram has higher engagement and is ‘on the rise’, Facebook and Twitter are still the ‘giants’ of social media and a must for any business.
I found that Facebook was reported to have around 2 billion active monthly users! That’s HUGE. I mean HUGE.
Almost a third of the whole world’s population are available to your business. I imagine most businesses will already have a Facebook account, but not many of them will know how to best utilize this platform.
Here’s a great resource I found full of information on how to maximize Facebook within your marketing and business!
Twitter has between 300-400 million active monthly users. While that may not be as much as Facebook, it’s still a heck of a lot and definitely worth your time.
With the new increased character limit on Tweets, you have more time to market your business within your Tweets.
If you’re starting out on Twitter as a business, you don’t even need to Tweet about your business.
Instead, try Tweeting on trending topics and popular hashtags, in order to gain followers and exposure. Once you have enough followers to make an impact, you can start advertising your services as a business.
There are plenty of websites out there that enable you to check what’s trending on Twitter right now, and if you’re lucky you might be able to find one that tells you what is trending in different locations too.
That way you can target your Tweets to your audience; if your consumer base is prominently in Canada, for example, you can check what is trending in Canada in order to increase your following there.
Great, let’s move onto the third social network.
Pick 3: Linkedin
Linkedin was bound to come up sooner or later, since it boasts being the ‘world’s largest professional network’.
Unlike the more casual social networks of Instagram and Facebook, Linkedin is built specifically with businesses in mind.
The great thing about Linkedin is that it’s available for people of all different levels; small business owners looking to expand their reach, huge heads of companies or even amateurs looking to get their foot in the door.
You can sign up to Linkedin for free with just an email address; after this you’ll be directed through setting up your profile with your most recent job titles, or your education details as a student.
What are the benefits of using Linkedin?
You can easily create a huge network of professionals that you can message and get in touch with about opportunities.
You can keep an eye out for opportunities coming your way.
You can use your profile as an ‘online resume’.
The best way to see if Linkedin is for you is to just give it a go; you’re not going to lose anything since it’s free to join.
Pick 2: Pinterest
Pinterest may not sound like an ideal place for businesses, but it is actually a really innovative way of generating interest in your business, especially in the form of traffic to a website.
Pinterest is an extremely visual site that enables users to ‘Pin’ images to boards to come back to later.
As a business, you can open up a Business account on Pinterest. You can pin trending images related to your business and use them to drive traffic.
Just add your website to the pin! Now when people discover it in Pinterest they have the option to click through to your site as a result.
I don’t recall the exact stats, but one of the advantages Pinterest has over the previously mentioned networks is that the amount of time a post can bring in views is much longer.
For example, when you post on Instagram you’ll see lots of engagement for between 12-24 hours, but that will drop off as your post gets ‘lost’ beneath everyone elses.
The same is true for Twitter and Facebook
On Pinterest, however, your posts are more of a ‘slow burner’ style. You won’t get huge traffic initially, but instead you’ll get gradual and consistent traffic over a long period of time.
Think of it like food-
Your Instagrams and Facebooks are the ‘sugary’ foods that give you an instant hit which, while nice, does wear off eventually.
Pinterest on the other hand is like your starchy carbohydrates that feed you energy for a while, although not as high level as the quick hit.
Does that make sense?
For a healthy diet you need a combination of sugary foods and starch, and it’s the same with your use of social networks.
Instagram and Facebook are great for quick traffic, but don’t forget to use Pinterest for better long term results.
The safest bet to generating this traffic from Pinterest is just to save more pins to your boards. I haven’t figured out any other technical methods of getting noticed, just simply creating loads of pins.
Pinterest also offers you the chance to run paid promotions, but I would say that there’s more than enough value in the free traffic anyway!
Pick 1: Wealthy Affiliate
I’ve talked about Wealthy Affiliate before on this site, but I’ll say it again:
Wealthy Affiliate is THE place to be as an online business:
- You can join for free
- You get access to WordPress integrated sites with 24/7 site support. This is awesome for when your site is playing up and you’ve got no I’d earned hone to fixing it yourself yourself; it’s all covered for you.
- You join the largest online community of marketers, with over 1m professionals registered.
- You get access to thousands of hours of training that can take your business to the next level, as well as regular LIVE training sessions to tap into.
- As well as direct message contact with the best marketers on the planet! I can tell you from experience that you’ll be brushing shoulders with both six figure earners and amateurs alike.
One of the downsides to using Wealthy Affiliate is that there’s so much information on there, it can be quite confusing when you first join up, but like all networks, the more you use it the better you’ll learn to find your way around it.
A function of Wealthy Affiliate that is often overlooked is the search bar right at the top.
If you have a question regarding your online business, chances are that somebody has asked a similar question in the past. To find out, just tap your question into the search bar and you’ll see all the blogs, questions, and training relevant to your issue.
And if you still can’t find the answer, you can drop into the Live Chat where experienced members are on standby to help you out.
If it sounds too good to be true, why not give it a go and you might just be surprised by the results!
Finally, I want to talk a little bit about how all these networks can be used well together.
Instagram is actually owned by Facebook so it’s a bit of a no brainier that you can connect your accounts across the two.
So rather than spending 30 minutes posting to both Facebook and Instagram separately, you can spend 15 minutes posting to Instagram and let it post the exact same post automatically to Facebook.
This is a great little function that some people sometimes overlook (myself included)! It can save you time and double the reach of your posts.
But did you know that you can also connect your Instagram to Twitter?
That’s right; you can actually post to three different social networks in one go, meaning you TRIPLE your reach in the exact same time it would take to post once.
Another great way of combining your social networks is to add them to your website.
There are loads of different ways to do this-
You could simply provide people with the links to your social networks at the bottom of each article and ask them to follow you.
Or you could use a plugin (a tool for you at site) that brings up social icons to the sidebar of your site. Anytime someone clicks on one of these icons they’ll be taken straight to your profile on that relevant social network.
Once you begin to understand the power of using these social networks correctly, you’ll be hooked. They can hugely increase your business’ revenue and create a great brand image while you’re at it.
So there you are, my answer to the question ‘what is the best social network for business?’
If you still have any questions, feedback or comments feel free to leave them in the comment section below and I’ll get back to you within 24 hours!
And if you’re already using some of these social networks, leave a comment on how they’ve benefited YOUR business!