If you own a website, you’ve probably struggled with getting traffic at some point or another. For me, it was learning how to rank in Google Search that really helped me out, so today I’ll be breaking down exactly how you can too!
I’ll be including the 4 exact steps I take every time I aim for that elusive Google ranking.
Read until the end to hear my bonus step that speeds this process up to 24 hours!
Here we are…
Step 1: Research, research, research!
As you may have guessed, this is a pretty important step.
The first thing you ALWAYS want to do before you create any content for your site is research keywords.
What are keywords?
It might sound like a complicated term, but a ‘keyword’ is essentially the search term you want to get ranked for. For example, if I was to Google ‘funny dog videos’ than the keyword would be ‘funny dog videos’.
So before you write your article, you need to figure out which keyword to use.
Which keywords work best?
Ideally you want a keyword that scores you a lot of traffic (meaning a lot of people search on it) but that doesn’t have much competition (there aren’t many other websites with articles based on that keyword).
For example, while it may seem a better idea to go for a search term that has a thousand people searching it per month, you would actually want to go for a search term with only 100 people searching it per month IF there is less competition.
Because, let’s face it.
Who even goes past the first page of Google?
No one, right? So it is just a plain and simple waste of time to go for a keyword with tons of competition, regardless of how much traffic it gets.
It’s always better to go for the keywords with LESS traffic but also LESS competition. Once you have a few articles up on your site you’ll find that the traffic very quickly adds up.
So, now you understand WHY you need to research your keywords and article titles. The question is, HOW can you do it?
For me, I like Jaaxy.
It’s a keyword research tool that is undoubtedly the highest quality on the market at the moment.
You get all in one access to all the important stats we just talked about (search traffic, competition, etc.)
I’ll show you…
For example, when I wanted to create this article I knew I wanted it to be about getting ranked in Google but I wasn’t sure which keyword would do best for this.
So I put ‘how to rank in Google’ into Jaaxy.
As you can see, this keyword generates a decent amount of traffic- 107 searches every month. The ’19’ just means that you’d get (on estimate) around 19 visitors a month if you were on the first page on Google for it.
Now, the QSR is pretty big- 238. That means there are over 200 other websites all competing for that keyword, which is definitely not ideal.
So, I looked a bit further. Here’s what I found:
This time, while there is a little less traffic coming through this keyword (80 searches, 14 people if you’re on the first page of Google) but there is WAY LESS competition. Look at that- 28 other websites rather than 238.
That’s almost ten times less, which will dramatically increase your chances of ranking well.
So can you see how important it is to do the research before you even put pen to paper?
There’s not much point following all the other steps in this guide if you haven’t got this part down, so I would definitely advise you try out Jaaxy for free to see if it’s worth it. You can also sign up to an account at Wealthy Affiliate to try it out for free.
You can actually give it a go right here!
So, once you’ve signed up to Jaaxy, let’s move onto the next step.
Step 2: Create a GREAT piece of content
The most important part of getting ranked is content. You are NOT going to hit that first page unless you’ve got some good content up your sleeves.
Back in the day, Google used to be a lot less complex. All it would take was ‘stuffing’ your keyword throughout your post to get to the first page.
Now, Google has some huge algorithms that are really good at understanding your content. For example, when Google scans your page, it will pick up on little things like how long visitors are staying on your page for.
A good page will make people stay for longer, so if Google detects that people are spending a lot of time on your article, it is likely to boost it up in the rankings.
So making sure that your content is engaging, readable, and so good that your visitor sticks around is hugely important.
For example, do you remember what I said at the beginning of this post?
‘Read until the end to hear my bonus step that speeds this process up to 24 hours!’
So when people read this, they’re more likely to spend longer on the post as they will read until the end.
It’s little things like these that can really help you out.
So how do you create good content?
Firstly, you have to know what you’re talking about. People can generally tell when you’re making stuff up and when you really are an expert in the field you’re discussing.
Secondly, try to use paragraphs. It might sound like a small thing but it helps make your content much more readable and accessible. Huge walls of text are the best way to switch off your visitors engagement levels.
Third, just write naturally. You don’t have to be some kind of English professor to create interesting posts. Just write as it comes off the top of your head (obviously, you can correct spelling mistakes and grammar if you notice them) and you’ll discover your own style.
The most important thing is to practice. The more you write, the better you’ll get at it.
That’s a guarantee!
I used to think I was a great writer, but looking back I can definitely see just how much I’ve improved in just a short space of time.
The key is to write daily.
Step 3: SEO can’t be skipped over
SEO might sound big and scary, but there’s some simple things you can do to improve yours.
SEO stands for Search Engine Optimization and it’s basically how you get your articles spot on in the technical sense. Google loves articles with good SEO.
Here’s how you can improve yours:
Use meta titles and meta descriptions.
What are those?
They’re the little snippets of your post that show up in search engines. Whenever you make a search on Google, you’ll see a title in blue, with a little bit of gray text beneath it describing the article.
The title in blue is the meta title, the gray text is the meta description.
Whenever you create an article, you need to make sure you also include a meta title and meta description as part of you SEO. Google will like you for it!
Plus, an interesting meta title is more likely to catch people’s eyes when they see your site in the search engines.
Make sure you include images in your article! And what’s more, make sure you add an ‘alt-text’ element to them.
An ‘alt-text’ element is a very brief (sometimes one or two word) description of what the image is showing. This feature is built to assist people with visual impairments who are browsing the web, and Google will reward you if you use it.
I know when I was starting out this was something that I completely overlooked, but it is a key step that really will help you out.
Don’t ‘keyword stuff’!
I discussed this a little earlier when I talked about writing your content. The fact is that, while you may think that having your keyword all over your post will benefit your SEO, Google will most likely give you WORSE rankings for it.
That’s because, otherwise, it would be really easy to create terrible content but just cram keywords in.
So, try to just use the keyword in the title, first paragraph and last. That should be more than enough for Google to get an idea of what your article is about.
Embed a video
This step is really easy but can benefit your SEO a lot.
Whenever you create an article, you could either find a relevant video on YouTube or try to create your own. Either way, Google is a fan of you adding videos to your article.
Plus, if people stop to watch the videos, that increases the time they spend on your page, which in turn tells Google that you are putting out some great quality content, which will lead to that first page ranking you are looking for!
Step 4: Internal and external links
This is a pretty simple step.
Simply put, make sure you include links to other articles of yours in your posts. This creates a great ‘web’ of links that Google loves.
Also, you can link to sites that aren’t yours too. While you don’t want to lose visitors (make sure the link opens in a new tab so yours sticks around), linking to relevant sites in your niche is a great way of telling Google you know what you’re talking about.
For example, a ‘make money online’ site like mine might link to Neil Patel, because he is a HUGE authority figure in the niche and this will tell Google I know my stuff, since I’m referring to him.
So, there are my 4 key steps to getting a first page ranking.
But if you stuck around this long, you deserve to hear my BONUS step that will completely speed this process up.
Bonus Step: Use Google Search Console.
Google Search Console is a (free) tool provided by Google that lets you monitor your search presence.
You can sign up using your Google account and get access to a whole range of awesome tools, but the one we’re interested in is fetch as Google.
Fetch as Google is essentially a way of giving Google a nudge whenever you create a post, just to let it know that you’re waiting to be indexed and ranked.
Just paste your URL into the bar and click ‘fetch’. Then hit ‘request indexing’.
I usually choose ‘crawl only this URL’ and then that’s it!
I just wait a day or two, and sure enough, I get ranked.
Using search console will help you get ranked quickly, but if you are aiming for that first page ranking, you’ll need to make sure you’re doing all of the above steps too!
So, did I answer your question on how to rank in Google search? Be sure to let me know!
If you still have any questions, feedback or comments feel free to leave them in the comment section below and I will get back to you within 24 hours.