SEOQuake vs Mozbar!
Both of these are AWESOME tools for optimizing your SEO and making the most of your keyword research.
But which is better?
Today I’ll be giving you the complete breakdown of what each tool offers you, and which you should go with.
Let’s get into it…
A Quick Word on Keyword Research
First of all, I’m assuming you all have a decent understanding of the keyword research process, but if you don’t, here’s a quick breakdown.
Whenever you’re writing an article online, you are creating a piece of content centered around a specific keyword. For example, a blogger on a fashion site might create an article and title it ‘best outfits for Autumn 2018’.
In this scenario, the keyword would be ‘best outfits for Autumn 2018’. It’s as simple as that.
So how do you decide which keyword to target?
The ideal keyword is one with LOTS of search volume (aka, lots of people are searching that keyword in Google) but LOW competition (there aren’t many other sites with that keyword). As a general rule, the lower the competition the easier it should be to rank high in Google for your chosen keyword.
For example, this keyword looks like a good one on the surface. High search volume (underlined in black) and low competition (underlined in red).
However, that isn’t the end of it.
I used to get confused when I would write a great article targeting a keyword that had super low competition. For example, I might write a post titled ‘what is the best way to earn money online‘. The keyword might only have 14 competing sites, but I still won’t stand a chance of ranking on the first page of Google.
Well, the 14 other sites being displayed could be HUGE authority sites like Amazon or Wikipedia. I would need to get pretty lucky to outrank authority sites like these.
Chances are, the reason there are so few competing sites is because no one else wants to try ranking for this keyword; they know that the odds of them outranking huge sites like these are so slim that their time would be better spent elsewhere.
And so you end up with a keyword that LOOKS really good on the surface, but is actually very difficult to rank well for.
For example, if we search the keyword we previously looked at we see this.
All the sites circled in red are huge brands and authorities within the niche. There’s next to zero chance of me outranking them!
So what should you do?
You should aim for keywords that get both:
– Large search traffic
– Weak competition
What do I mean by that?
I mean, when you search for your keyword in Google, the sites on the 1st page have very low authority and as a result, will be much easier to rank well for.
Now, the problem is: how do you KNOW whether a site is an authority or not?
This is where Mozbar comes in.
Mozbar is a free browser extension by Moz to Chrome that, simply put, tells you the authority of a site alongside it in the search results.
This was the first SEO tool I installed to Chrome and so I have a bit of a soft spot for it. It’s a really handy free tool that allows you to check how hard it will be to rank for any given keyword.
So I might search ‘best cat litters of 2018’ and thanks to the Mozbar analysis, the search results that are displayed will have a little bar with TWO numbers beneath them.
The first number is the Page Authority, the second is the Domain Authority. These will be shown by the letters PA and DA.
How can you apply this to your keyword research?
When you are researching a keyword, you’ll want to make it a two-part process. First, go to the keyword research tool of your choice (my favorite free online keyword research tool is Jaaxy) and find a keyword with HIGH search volume and low competition.
But remember, we’re not done yet!
Now we need to double check and make sure the sites we’re trying to outrank aren’t huge authority sites. Copy your keyword and paste it into the search bar to run a search of that keyword.
When the results come up, the Mozbar will show you exactly what kind of sites you are competing with. Make sure they aren’t 90+ sites (the likes of Amazon, YouTube, etc.) but below 50.
There isn’t any hard and fast rule to it; you MIGHT rank above a site with high DA is you’re lucky, but as a general rule you should go for the search terms that have weaker sites on page one.
Great. Now lets talk about SEOQuake (and how it differs).
SEOQuake is a very similar tool to the Mozbar that you can use for an almost identical purpose; as another way of bettering your keyword research.
First of all, like Mozbar, SEOQuake is a free browser extension (created by Semrush) that you can install through Chrome. It actually acts very similar too; when you search for a query you will get a little box beneath each result giving you loads of relevant information to the link.
However, SEOQuake isn’t just limited to the search results. You can see a website’s SEO stats by clicking on the SEOQuake icon whilst on any page- including your own website.
Here’s what a typical page analysis could look like:
For example, I ran an SEO audit on my site using the SEOQuake bar and discovered that could benefit by adding Schema markup to my site and adding some alt elements to images. Awesome!
You’ll find SEOQuake very intuitive and easy to use, and although all the different numbers may seem confusing at first you soon figure out what’s going on.
Here’s a great tutorial on using this toolbar I found on YouTube.
So, should I use SEOQuake or Mozbar?
Actually, you can use both!
Yes, you can have both browser extensions running at the same time. I wouldn’t recommend doing this unless you really want to though- it can slow down your browsing and look quite clunky at times.
Here is a comparison between the two.
– Loads quicker (for me at least) and doesn’t disturb my browsing as much.
– Provides more detailed information; e.g backlinks, social shares, etc.
– Offers more: for example, free SEO audits of your page.
– Easy to set up
– Simpler and easier to understand – only uses two real stats compared to SEOQuake
– Easy to set up
I would recommend Mozbar for bloggers who just want to quickly check who they’re competing with, but SEOQuake for the more experienced marketers who want to really dig their teeth into some information on their competition.
However, there was one MAJOR problem I faced with Mozbar that has put me off using them.
My personal experience with Mozbar!
The irony was that before this incident occurred I had been planning to write a glowing article about how awesome Mozbar is; how easy it is to use, how simple it is to install, how clear and useful the insights are when doing keyword research.
However, just before I started writing this post (a few hours before I wrote the first word), my Mozbar crashed.
I could no longer see the Domain Authority (DA) or Page Authority (PA) when searching for a keyword in Google. So essentially, my Mozbar was useless.
It told me that I needed to login to my Moz account to get the data showing again, but even after doing that there was still a big blank space where my super-cool Moz data was supposed to be showing. It looked like there wasn’t a quick fix to this particular issue.
Can you imagine my emotions?
I had loads of research to do before I was ready to write, but I had to suddenly put that on hold to address the issue. How could I ethically write a post praising the Moz toolbar if I couldn’t even get it to work for myself?
So I decided I would wait until I had it all fixed up before I put pen to paper.
That meant a ton of Googling to see if anyone else had had this issue, and how they had fixed it. Turns out there were LOADS of other people who’ve had this issue in the past.
For me, I saw that as an encouragement. Hopefully that meant there was a simple solution!
I read through the threads other people had written; maybe my cookie settings were stopping the toolbar working?
I checked that. Nope, all good on that front.
Perhaps I needed to clear my cache and restart Chrome?
Nope. Not working either!
Bear in mind that these were really the only two suggestions I could find (on the official Moz forums) and so it looked like I was out of options.
Then I decided to re-check the reviews of this tool in the Chrome. Turns out it isn’t just me having the issue! From early September you can see a whole bunch of reviewers complaining that their Mozbar was not displaying the relevant data they needed.
My guess at the moment is that the problem is with the tool itself and not on my end.
Once I realized that, my carefully planned post went out of the window. I figured I might as well just call it as I see it! And at the moment, what I’m seeing is a whole lot of nothing valuable.
What use is the Mozbar to me if I can’t use it for the function it is famous for? All it does now is slow down my browsing.
Hopefully this issue will be fixed by Moz in the coming weeks (and if it is I will come back and update this) but for now I thought I needed to include this problem just to make you aware that you aren’t signing up to a perfect tool.
Luckily, SEOQuake seems to be performing fine right now so I will stick to that tool for my research. I hope Mozbar gets fixed; it was a really cool tool to use and I relied on it! I in no way mean to make this a negative review of the Moz toolbar; whilst it worked it was one of my favorite tools, it’s just the fact that it was so great meant it was even worse losing it.
So overall I have had better experiences with SEOQuake. But that’s not final! Don’t worry if you feel more suited to other alternatives.
In fact, if you have used any SEO tools that I haven’t covered, please do let me know in the comment section down below! Let us know whether they were of any use to you!
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Thanks for reading.